Campaign direction, social content, and event promotion.

Inspired by vintage Las Vegas signage, layered typography, movement, and neon stage lighting, this campaign system was designed to feel energetic, immersive, and impossible to scroll past.

The visual direction expanded on AJ’s existing event branding while subtly pulling elements from her logo into neon-inspired graphics and promotional moments throughout the campaign. Slot-machine-inspired reels, rotating ticket pricing announcements, and motion-driven content created momentum and anticipation leading up to the event.

Bold, playful, and built around movement without tipping into something overly polished or performative.